August 8, 2008

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After the success of Om Shanti Om

 Shahrukh Khan, Farah Khan, Manoj Kumar, success, Om Shanti OmThe celebrations for the success of Om Shanti Om had ceased long ago but the triumph has now come back as a curse and Veteran actor Manoj Kumar has already moved to the court demanding a stay on the television transmission of the movie and King Khan and Farah not keeping up with the promise of chopping away the scenes which made fun of him instigated the yesteryear star to seeking help of law now a reputed writer Ajay Monga.

Who is the story maker of the films Corporate and the forthcoming highly awaited Fashion has approached Bombay High Court alleging lifting of the theme and some scenes of one of his scripts my the makers of OSO Ajay claims that the story of Om Shanti Om is strikingly similar to his film script titled as The Silent Movie and the writer had approached Shah Rukhs production company Red Chillies Entertainment’ with his story and he tells that the superstar never got back to him but after Om Shanti Om hit the theatres, he noticed that the storyline and lots of scenes of Shah Rukhs film was similar to what he had written and this can never be a coincidence. The story of The Silent Movie just like OSO was about the love of a junior artist towards a leading heroine.

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June 9, 2008

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Create Your Own Successful Trade Show

Indopak talk

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Trade Show , Success There are lots of ways to improve your teams performance at trade shows from snazzy new trade show displays to intensive training to rewards and incentives for top producers. it’s difficult to even count the myriad ways. But many of these trade show improvement methods come with hefty price tags. Don’t despair. There are many ways to pump up performance without breaking the bank. In fact. research the trade show exhibits before you commit: Does it attract a large number of people from your target audience? Give yourself enough time planning and preparation for a major trade show can take 12 to 18 months. Involve top management in the planning process. You will get better results from your team if they know upper management is supporting their efforts. Send E-mail reminders to loyal customers and strong prospects before the show urging them to stop by your booth. Define goals and objectives for trade show participation. Share these goals and objectives with your booth staff. They can’t achieve your goals and objectives if they don’t know what they are. Plan for security as needed: you don’t want expensive prototypes or demo models walking away. Brief your team on common trade show espionage practices and how to defend against them. Send enough people to ensure adequate trade show booth coverage throughout the show. Give each booth staffer a specific role with job expectations clearly spelled out. Stress the value of friendly greetings polite manners and appropriate body language and take the time to familiarize your team with the lead collection technology you’ll be using before the trade show and make sure at least some of the people going to the show are prepared to answer technical questions. Send friendly personable people with a genuine enthusiasm for your company its products and services. These may not be your most senior people make your choices based on effectiveness not seniority. Check in with your team throughout the trade show to assess performance reward positive behaviors and stop negative trends before they get out of hand. Establish a dress code for your staffers they will look more professional and act as better ambassadors for your company. Don’t forget the shoes hair and accessories people notice the details. Manicures are crucial as your team will be shaking hands hundreds perhaps thousands of times during the show. Two words: Breath Mints. Practice asking qualifying questions with your booth staffers. Product demonstrations are a great way to draw a crowd make sure your team knows how to give an effective engaging presentation by having them practice before the trade show. If you are sponsoring entertainment, a speaker, or other event make sure your team knows what to do during this time. From working the crowd to collecting leads there is plenty they should be doing to promote your companys name and image. Designate a go to person to act as a liaison with trade show management. The better your relationship with management is the better your show experience will be. That exhibitors service manual the trade show organizers sent you when you registered? Read it: it’s chock full of valuable information to help ensure a stress free show. Copy appropriate pages from the exhibitor service manual and pass them along to the relevant staffers It doesn’t help you to know when everything has to be broken down and off the show floor if you’re not the person doing that work. Order services ahead of time. Establish a follow up protocol for hot leads promising prospects and likely customers and use this protocol to turn leads into sales. Say Thank You to attendees for stopping by to anyone who fills out survey information on your trade show booths or participates in a demonstration during your follow up calls.

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